Sleeping beauties in meme diffusion
作者:Zhang, LH(Zhang, Leihan);Xu, K(Xu, Ke);Zhao, JC(Zhao, Jichang)
SCIENTOMETRICS
DOI:10.1007/s11192-017-2390-2
出版年:JUL 2017
摘要
Asleepingbeautyindiffusionindicates that certain information, whether an idea or innovation, will experience a hibernation period before it undergoes a sudden spike of popularity, and this pattern is found widelyinthe citation history of scientific publications. However,inthis study, we demonstrate that thesleepingbeauty is an interesting and unexceptional phenomenonininformationdiffusion; more inspiring is that there exists two consecutivesleepingbeautiesinthe entire lifetime of ameme's propagation, which suggests that the information, including scientific topics, search queries or Wikipedia entries, which we call memes, will go unnoticed for a period and suddenly attract some attention, and then it falls asleep again and later wakes up with another unexpected popularity peak. Further exploration of this phenomenon shows that the intervals between two wake-ups follow an exponential distributions, both the rising and falling stage lengths, follow power law distributions, and the second wake-up tends to reach its peakina shorter period of time.Inaddition, the total volumes of the two wake-ups have positive correlations. Taking these findings into consideration, an upgraded Bass model is presented to well describe thediffusiondynamics of memes on different media. Our results can help understand the common mechanism behind the propagation of different memes and are instructive towards locating the tipping pointinmarketing orinfinding innovative publicationsinscience.
SPRINGER, VAN GODEWIJCKSTRAAT 30, 3311 GZ DORDRECHT, NETHERLANDS
研究方向:Computer Science; Information Science & Library Science
Web of Science 类别:Computer Science, Interdisciplinary Applications; Information Science & Library Science
